Privacy policy

Privacy Policy

Who we are

Our website address is: www.bludge.co.uk

You can contact us at hello@bludge.co.uk

What personal data we collect and why we collect it

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information. 

We will only keep your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for satisfying any legal, regulatory, tax, accounting or reporting requirements. By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes. We might keep it for longer in the event of a complaint or if we reasonably believe there may be a prospect of litigation between us.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Your contact information

We collect personal data about you in order to

  1. perform our contractual obligations to you. This would include:
• delivering your orders to you;
• making or receiving payments (including speedy checkout);  
• collecting and recovering money owed;
• supplying the purchased goods or services and keeping proper records of those transactions; and
• updating you on the progress of your order;

  1. comply with our own legal and industry obligations. This would include processing your date of birth data for the purposes of confirming you are 18 or over and therefore legally able to purchase alcohol;

  2. administer and run our business. This would include processing your Internal Social Data:

• for the purposes of publishing on our website or app (or social media channels such as Facebook, Twitter, Instagram etc); and  
• in our marketing materials to help us tell other customers about our products and services; 

  1. use data analytics (including Google Analytics and e-mail services providers), to identify usage trends, determine and measure the effectiveness of promotional campaigns and advertising and to improve our website, products/services, marketing, customer relationships and experiences. This would include processing your Usage Data for the purposes of analysing the use of the website, emails and services;

  2. manage our relationship with you including:

• to notify you if you have asked us to let you know when an item is back in stock;
• where you have paid with a gift card and there is a balance remaining, to remind you that the balance will be available as a credit to use on further purchases;
• if you have opened an account with us, to confirm your registration;
• contacting you if you have asked us to contact you by completing a Contact Form via our website;
• contacting you if you have asked for a password reminder or reset;   
• to send you important notices such as communications about changes to our terms and conditions and policies (including this policy); 
• to send you information you have requested;
• to e-mail you when you have placed items in your shopping basket but not proceeded to payment;
• to ask you to leave a review or feedback on us; and
• to respond to, provide clarification on, resolve issues in relation to, or otherwise communicate with you in relation to, any enquiry you may have.

  1. make suggestions and recommendations to you about goods or services that may be of interest to you, deliver relevant website content and advertisements to you and to measure or understand the effectiveness of our advertising. This would include, for example, telling you about your local pubs, bars and restaurants who stock our wines, advertising our products and services to you on social media sites such as Facebook, Twitter, Instagram etc. We may also use Marketing Data to exclude you from seeing advertisements from such third party websites;

  2. communicate with you about, and administer your participation in, special events, programs, promotions, any prize draws or competitions;

  3. protect our business including to deal with any misuse of our website and to comply with our security policies at our locations; 

  4. enforce or apply our terms of use, terms and conditions of supply and other agreements with third parties; 

  5. to detect and prevent fraud and other illegal activities (and to assist regulators, trade bodies and law enforcement agencies in relation to the same); and

  6. finance, restructure, sell, make ready for sale or dispose of our business in whole or in part including to any potential buyer or their advisers.


We may process any of your personal data identified in this policy where necessary for the establishment, investigation, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice.

 

Additional information

How we protect your data:

Under data protection laws, you have certain rights in relation to your personal data. These include:

  • To be told about how your data is processed

  • To request access to your personal data

  • To request that we correct your personal data

  • To request that we delete your personal data

  • To object to the processing of your personal data

  • To request the restriction of processing your personal data

  • To request that we transfer your personal data

  • To request to withdraw your consent (where we rely on your consent)

If you want to request to exercise any of these rights, you can do so by contacting us at the details below. We’ll respond to all legitimate requests within one month, unless your request is complex, in which case we’ll notify you and keep you updated.

What data breach procedures we have in place

Procedures are in place to deal with any suspected personal data breach and to notify you and any applicable regulator when legally required to do so.

What third parties we receive data from:
Please note that we may occasionally provide links to other websites. The privacy policy outlined here applies only to our own website – we are not responsible for others’ privacy policies so you should read the policies of any external links on their own site.

What automated decision making and/or profiling we do with user data
We use automated decision-making tools in our processing of your personal data. This includes (but is not limited to) the application of profiling techniques to your personal data.

The logic we employ in relation to such automated decision-making is designed to analyse your personal data in order to establish characteristics about you, such as what types of wines you like (or might like). For example if you have ordered a full-bodied red wine from us then we may use automated decision making in order to recommend wines you might like based on this.

The logic we use in our automated decision-making tools is designed to ensure that you have the best possible experience when you shop with us. The consequences of us using such automated decision making are as follows:

  1. You may see more of the drinks you like when you browse our website because we may review your previous purchases;
  2. Where you have opted in to our marketing e-mails, you may start receiving some types of marketing materials based on your previous spend with us (e.g. if you buy a lot of fine wine);
  3. You may receive updates specific to our store (such as events, opening hours etc).

 Industry regulatory disclosure requirements

We comply with our own legal and industry obligations. This would include processing your date of birth data for the purposes of confirming you are 18 or over and therefore legally able to purchase alcohol.